When you smile the whole world stops and stares for a while

Love at first
Smile💖

Shop your smile

Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.

Oral Beauty

Taking care of your teeth shouldn’t just be something you have to do- it should be something you want to do. We’re elevating the everyday oral care routine into an oral beauty & luxury experience.

And each Goodbrush sale will provide dental care to those in need. We initiate and support oral health projects in developing countries.

The essence of Selahatin

High On The Beach

High On The Beach

No reviews No reviews
€20,00 €22,00

Grapefruit Oil, Cassia Vera Cinnamon & Peppermint

Summer, a time to live.

Long nights, short days.

Electricity in the air.

Psychedelia.

A taste of freedom and escape.


Shop your smile

Selahatin
Shop your smile
Amorist
Amorist
Amorist
Amorist
Amorist
Amorist
Amorist
Amorist
From €8,00
Amorist
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Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
€24,00 €26,00
Escapist
No reviews No reviews
-8%
Eukalypse
Eukalypse
Eukalypse
Eukalypse
Eukalypse
Eukalypse
€30,00 €32,00
Eukalypse
No reviews No reviews
-6%
Of Course I Still Luv You
Of Course I Still Luv You
Of Course I Still Luv You
Of Course I Still Luv You
Of Course I Still Luv You
Of Course I Still Luv You
Of Course I Still Luv You
Of Course I Still Luv You
On Sale from €8,00
Of Course I Still Luv You
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-9%

Popular categories

Kit up & save

Choose your kit& save 10% ✨
Mix, Match & Save!
Save up to 10%

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The Selahatin Collection
Oral Luxury

The Selahatin Collection

Of Course I Still Luv You

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€24,00 €26,00

Verbena, bergamot, cardamom & pine

Capturing the inherent romantic and intimate essence of Selahatin, Of Course I Still Luv You is a tribute to hope and fidelity. Under a spell of citrusy verbena and bergamot, draped in exotic and mysterious cardamom and a holy union between woody pine and aromatic juniper, a picturesque tale of young innocent love and spring blossoms.

Our bestsellers

Carefully formulated for highest purity
Professional whitening
Professional whitening
Professional whitening
Professional whitening
€199,00
Professional whitening
No reviews No reviews
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Steam Will Rise
Steam Will Rise
Steam Will Rise
Steam Will Rise
Steam Will Rise
Steam Will Rise
€20,00 €22,00
Steam Will Rise
No reviews No reviews
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-9%

Mix, Match & Save!

Select your 3 items and the 10% discount will be applied to your order!
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
On Sale from €8,00
Escapist
No reviews No reviews
Cinnamon, Orange & Peppermint Reality is the state of things as they exist, fantasy is an idealistic...
Selahatin
Escapist
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Select Size
-9%
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
€30,00 €32,00
Escapist
No reviews No reviews
Cinnamon, orange & peppermint Introducing Eau d’Extrait Oral, a series of oral sprays that reimagines a nomadic...
Selahatin
Escapist
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-6%
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
Escapist
€24,00 €26,00
Escapist
No reviews No reviews
Cinnamon, orange & peppermint An unconventional blend that solidifies the brand’s vision to integrate fantasy and reality....
Selahatin
Escapist
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-8%
Build your set

The Collections

Selahatin

Collection Eau de Bouche

No reviews No reviews
€160,00

Escapist, Of Course I Still Luv You & XX/Élise

To celebrate the festive season Selahatin is premiering a collector’s item box. The exclusive crate houses the brand’s exclusive collection of the brand’s mouthwashes Escapist, Of Course I Still Luv You & XX/Élise. 

Meticulously crafted from solid beech wood and adorned with a golden artwork, Collection Eau de Bouche is an extraordinary gift to treasure. The artisanally crafted aromas from the mouthwashes elevates daily ceremonies and is perfect for the person who has everything. This limited edition box comes with removable inlays, allowing the box to be perpetually reutilized.

The Goodbrush Foundation

Smile for good

More smiling faces means more genuine confidence, pure compassion and honest connection. Goodbrush is spreading the power of a smile to every single person on the planet.

Each Goodbrush sale will provide dental care to those in need. We initiate and support oral health projects in developing countries, by donating oral care products, like toothbrushes and toothpaste. But we also fund opening (mobile) dental clinics and dental education.

Goodbrush PAP+ whitening

One of our best sellers ever!

PAP+ Whitening

No reviews No reviews
€6,50 €8,50

The PAP+ Toothpaste is the best place to start for everyday whitening, or ongoing results maintenance.

  • Each Goodbrush sale will provide dental care to those in need.
  • No sensitivity, no irritation
  • Strengthens & protects

What’s included:
1x PAP+ Toothpaste. Total Net Contents: 40g | 1.4 oz

For best results:
Apply a pea-sized amount of PAP+ formula to toothbrush, and brush thoroughly for 2 minutes.

PAP+ Whitening

What is PAP+

The PAP+ formula is named after our hero ingredient, Phthalimidoperoxycaproicacid (PAP). We’ve spent years perfecting the optimal formulation process that maximises the benefits of PAP.

We’ve also added several other supporting ingredients that work to improve the health of your teeth, including Hydroxyapatite and Potassium Citrate.

Why peroxide-free?

As a bleaching agent, peroxide has an aggressive whitening mechanism called free radical oxidisation, that comes with some side effects.

These side effects can include sensitivity, irritated gums, and the loss of important minerals from your teeth. In-chair treatments administered by the dentist limit these reactions, but at-home treatments are more risky.

Our formula includes Phthalimidoperoxycaproicacid (PAP) as the primary whitening ingredient. PAP is a safer alternative to peroxide, that doesn’t release free radicals. This means there is zero impact on gums or enamel.

How the toothpaste works

What’s included:

1x PAP+ Toothpaste. Total Net Contents: 40g | 1.4 oz

For best results:

Apply a pea-sized amount of PAP+ formula to toothbrush, and brush thoroughly for 2 minutes.

List of ingredients

Phthalimidoperoxycaproicacid (PAP)

A scientifically proven teeth whitening ingredient that is a safe alternative to peroxide. It has no negative side effects during the oxidation of tooth stains which allows it to effectively whiten without pain or sensitivity.

Hydroxyapatite (HAp)

Hydroxyapatite is the main component of teeth. The PAP+ formula contains a nano-synthetic version which replaces minerals back into damaged parts of the enamel. Over time this will help to strengthen the protective layers of the tooth.

Potassium Citrate

A powerful desensitising agent that helps to relieve pre-existing sensitivity. It travels down into the tooth and through the soft layer of dentin to provide the nerves with lasting protection from pain and sensitivity.

Full ingredients list:

Glycerin, Water/Aqua, Sorbitol, Xylitol, Hydrated Silica, Ammonium Acryloyldimethyltaurate/VP Copolymer, PVP, Phthalimidoperoxycaproicacid (PAP), Sodium Lauroyl Sarcosinate, Hydroxyapatite, Potassium Citrate, Sodium Hexametaphosphate, Mint Flavour/Aroma, Mica, Potassium Hydroxide, Titanium Dioxide, Sodium Saccharin, Arginine, Piroctone Olamine.

What is PAP+
Why peroxide-free?
How the toothpaste works
List of ingredients
Last Chance: Buy any 3 items from selected collection & save 10%. SHOP NOW 😎

Smile for Good

Make the world a smiling place
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Prevention

Prevention is the key to oral health. Basic tools like toothbrushes and toothpaste are as importal to oral care as soap to personal hygiene. Each Goodbrush sale will provide funding for supplying oral care products to those in need.

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Education

We initiate projects for educating basic oral care routines to children and adults. We fund projects for training local dental teams, like dentists and dental surgeons.

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Oral care

We fund projects for deploying (mobile) dental teams in developing countries. In most cases these teams will be dentists and dental surgeons. Oral health should be considered a basic human right.

Smile for Good

Goodbrush is spreading the power of a smile to every single person on the planet.

Prevention

Basic tools like toothbrushes and toothpaste are as importal to oral care as soap to personal hygiene.

Dental care

Each Goodbrush sale will provide dental care to those in need. By donating oral care products.

Funding

We fund opening (mobile) dental clinics and dental education.

Testimonials

What our customers have to say
VivianAmstelveen

The Selahatin toothpaste is amazing. It tastes fantastic and leaves your teeth shiny and fresh. Really nice. And of course beautiful packaging!

CindyAmsterdam

I tried the Goodbrush toothpaste because I want to support their oral care projects. But besides that the toothpaste is great too.

MaartenHouten

The Goodbrush toothpaste is great. And like the whitening effect too! Soon I will also try the Selahatin products. They look amazing.